Concept and idea
adidas ROCKSTARS at the Porsche-Arena in Stuttgart is a top-class invitational contest for the world’s best bouldering athletes. The event uniquely combines elite sports with live music turning a climbing competition into an attention-grabbing sports show.
Bouldering – climbing without rope
Bouldering is a style of rock climbing undertaken without a rope over a crash pad. It is normally limited to very short climbs and has evolved rapidly over the last twenty years. Bouldering emphasizes power, strength, and dynamics. Already in the 1950s, American John Gill developed new climbing techniques using elements of gymnastics. Gill dismissed the three-point-system according to which three of the four limbs should always be in contact with the rock and supporting the climber. Instead, he practiced a dynamic style of movement using the momentum of the last move for the next pull, thus creating a flowing motion, the so-called “flow”. Since the 1970s, bouldering is a separate discipline in sport climbing. The goal of competitive bouldering is to reach a hold that is marked as ‘top’ using as few attempts as possible.
Sport meets Music
Nearly everyone has experienced the motivating power of music over our body and soul. Music can release emotions within seconds; the right beat encourages us to tap our feet or clap our hands; a familiar tune invites us to sing along. Music drives us and makes emotional moments unforgettable. Sport and music are closely connected – even in sports climbing. It is no secret that many bouldering athletes name their routes after songs they listen to when mastering a project. Music is also an integral part of a good sports event, because it puts heroes in the spotlight, creates excitement and entertains the crowds. Intoxicating music and a great atmosphere encourage athletes to compete at their physical best.
adidas ROCKSTARS creatively picks up this connection between SPORT & MUSIC.
In order to celebrate the heroes of the international bouldering community like ‘rock stars’ the organisers transform the climbing competition into an elaborately staged show with live music. A rock band provides the intoxicating musical setting for outstanding sports performances on artificial rock, stimulates the crowds during the boulder competition, and involves them in the show.
adidas ROCKSTARS not only offers perfect entertainment for climbing enthusiasts, music fans, too, get their money’s worth. Top-class sports and live music – perfectly linked and orchestrated.